Willow Coffee Co. Branding

Willow Coffee Co. is a local coffeeshop in the downtown OKC area focused on creating an inclusive space for the community and craft coffee that’s delicious but not pretentious. Their tagline is “our passion is fueling yours” and they truly live these words.

My Role
Brand, social media, and merch designer

Results

-created branding+identity from the ground up to make the business more easily recognizable

-created menu, merch, and brand collateral to market the brand, increasing customer loyalty+trust

-created social media content that brought better brand exposure boosting profitability and competitive advantage

Client
Willow Coffee Co.

Year
Brand created in 2022

Final logo design: after a couple rounds of iteration, we arrived at this final logo design - capturing the essence of a willow tree in an accessible, clean and elegant way.

The process behind the designs: I always start with hand sketches to come up with initial concepts and then take the best of those into illustrator to iterate on them digitally. Once I do this, I distill the options down to the strongest few and chat through these with the client to gather their feedback. After implementing said feedback I close with vertical and horizontal logo lockups to ensure there’s a version for every use case needed.

Brand applications: After the logo design was chosen, I took this and created sticker, T-shirt, menu, tumbler, outdoor signage, stamp and pattern designs with it.

Website design: After creating the brand collateral, I designed the company a website - simple and easy to navigate while still being informative and achieving the main goal of allowing users to view the menu and order online.

Social media content: Finally, I have continued to create social media content for the facebook+instagram Willow accounts that extend the brand while staying aligned with its visual system.

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