Curator Marketing Website Design
Curator is a product designed, developed and sold exclusively by InterWorks to help clients build a home for their analytics. This is the marketing website explaining the product, its features and its value for clients - which I helped re-design in 2022 after the product had gone through a re-brand and many new features had been developed, so the site needed an update to reflect all of this to current customers and bring in new customers by showcasing what this product is all about.
My Role
Lead UX designer+content architect
Results
-Increased website traffic by 74%
-Decreased bounce rate to 23%
Client
Interworks
Year
Redesigned in 2022
Final website screens: Showcasing the product and using small brand elements to create cohesion and more uniquely market the features and functionalities of the product to customers.
The process behind the designs: sitemapping, wireframing, and iteration to refine the content and designs until they were ready to be built+made live on the site.
Mobile considerations: Although this site was built primarily to be viewed on desktop, it’s always important to design for mobile as we live in a mobile-first world. This process involved a bit of hands-on collaboration with the lead developer on this project, to ensure all functionality and visuals translated well even with the smallest amount of real estate.
The Final Designs
