Branding Package

I am passionate about making the vision you have for your business come to life and I see branding as a beautiful way to do just that! I’d love to work together to create the visuals that represent your business’ values and essence in a way that feels authentic to you and resonates with your audience. Below is an outline of all of the final deliverables included as well as a couple of additions that Im happy to create for an additional charge.

Investment: $2,500

Timeline: 4-5 weeks for standard brand package (additional time required if more offerings are added)

Final deliverables:

  • Custom logo re-design OR custom logo design from scratch (2-3 rounds revisions)

  • Complete branding package, including:

    • Logomark (visuals)

    • Logotype (typography recommendations)

    • 1-2 font pairing recommendations

    • Color palette (3-5 hex codes)

    • Logo lockups (horizontal and vertical)

    • All color variations of logo (b+w and full color)

Additional offerings(charged at $40/hr rate):

  • Custom branded business card/letterhead

  • Custom brand style guide

  • Custom social media profile imagery

  • Custom social media content in your brand style

  • Custom branded Merch (i.e. t-shirt, sticker, tumbler, etc.)

  • Other branded print collateral (i.e. menus, PDF designs, etc.)

  • Custom email signature design

  • Custom branded slide deck

Logo design for Willow Coffee Co. featuring a stylized willow tree in various colors, with the text 'willow coffee co.' and the tagline 'our passion is fueling yours.'"}
Two smartphones displaying Instagram posts; one shows a birthday announcement for "Willow" with coffee graphics, the other shows a matcha drink being poured with strawberries beside it.
Willow Coffee Co. merchandise including a t-shirt, coasters, a coffee cup, and a stamp with the company logo.

"We owe a huge part of our business’s success to Chelsea’s design work. We wouldn’t have been able to win our current location without the branding and vision board she created for us to present in our pitch meeting."

— Hunter+Lacy Gibbon, owners of Willow Coffee Co.

Empathize

In the beginning, I will meet with you to walk through a brand questionnaire to get a better grasp of your vision for your brand, your brand’s core values, and your goals for your business so I understand how to create a visual representation of this.

Ideate

At this stage, I will create moodboards conveying a variety of different visual styles and share them with you to get your feedback and reactions on what resonates and which we feel is most effective at telling your brand story.

Iterate

After I know which direction we are heading based on the moodboards, I will create initial iterations of brand concepts and meet with you to discuss these in more depth. During this conversation we can decide on which concept resonates most with your brand and I can create more iterations that fit this to push it further.

Revise

After the initial iteration, I’ll walk you through revised logo mark+type options and make edits based on your feedback. There will most likely be 2-3 rounds of iteration+revision before we arrive at the final design choice.

My Brand Design Process

Finalize

Once we decide which logo is the one you want to go with, I will create all of the variations and lockups you’ll need to use across social media, brand collateral, website, etc. so you can have a variety of options for every use case.

Deliver

Finally, I’ll deliver all of the brand assets to you, including logo options, fonts, colors, and any other visuals. I will walk you through all of these final deliverables in our final meeting in case you have any last questions I can answer before you start implementing your brand everywhere.


Payment Schedule

Payment #1:

20% of the final project budget is due as a deposit to secure a spot on my calendar.

Payment #2:

Another 20% of the final project budget is due when we meet a certain benchmark, typically when we get to the revision stage.

Payment #3:

The remaining balance of the project budget is due at the finalization phase in order to receive all final deliverables for your brand.

Ready to start a branding project with me?

Jump to my contact page and reach out!