Medefy Marketing

Here you’ll find email layouts, social media designs, conference collateral designs, a comprehensive brand style guide, multiple sales sheets, and whitepaper spread designs for Medefy Health.

My Role
Sr. graphic designer; art director

Results
-Increased website traffic by providing art direction on the redesign

-Improved social media presence, boosting engagement

-Increased company profitability by creating marketing materials for sales and customer success teams

-collaborated with product+dev teams to make sure all materials being made were aligned with the visual system

Client
Medefy Health

Year
2024-2025

Brand style guide: When I started at Medefy, they only had a minimal brand style guide, nothing outlining the overall visual style and creating more structure around their design conventions. Noticing this, I took it upon myself as the Sr. designer on the team to create this as a resource for everyone, on the marketing team and beyond, so that all the collateral we made would stay aligned with our brand, aesthetically consistent, and meeting ADA compliance+accessibility standards.

Sales Sheets: These are only a few of the many 1 pagers I designed for the sales team, working with the copywriters to capture relevant product and feature information and convey it in a creative, clean and organized way.

Social Media Content audit+udpates: Here you can see the audit I did of the Medefy social media accounts and the art direction I provided to improve our presence, following and engagement as well as content examples I created to guide the visuals of all future posts.

Conference Collateral: Members of the Medefy sales team attended the SIIA conference in 2024 to promote our company and they needed promotional materials for the social media and the booth they had at the event. Here you’ll see my proposed designs for a variety of different themes we were toying with for this event, all extending our brand without abandoning the overall brand standards.

Email layouts: Here are a few of the many email layouts I created to be sent out to all of Medefy’s members. These provided helpful reminders and informed the audience of new app features and functionality.

Whitepaper Design: These designs were PDFs created to post on Linkedin as well as for the sales team to use in conversations with potential clients, marketing product features and providing helpful company information to close sales deals.

Member communications packet: This is a PDF designed to help Medefy clients to better communicate+market the app to their employees. This outlines how to intro the app, launch it to your employees, and then support+educate them on how to use it after launching it.

Previous

Willow Coffee Co. Branding
Next

I-Grocery Analytics Dashboard