UX/UI design lead + Icon design +Co-copywriter
Curator is a product designed, developed and sold exclusively by InterWorks to help clients build a home for their analytics. This is the marketing website explaining the product, its features and its value for clients - which I helped re-design in 2022 after the product had gone through a re-brand and many new features had been developed, so the site needed an update to reflect all of this to current customers and bring in new customers by showcasing what this product is all about.
This website design helped increase website traffic by 74%, decrease bounce rate to 23%, and increase customer engagement across pages on the site.
With a project of this scope, I find it’s important to zoom in, to focus on the small details that make a project like this feel really refined and polished, and also to zoom out so I can see the big picture of how all the smaller pieces fit together consistently. This video shows the former, me deep in the weeds of designing spot illustrations (pictured above) for one page of the website.
