Pouch
Australian-inspired trail essentials
Some thoughts on the project: The goal of this brand was to capture the rough-and-tumble spirit of the Aussies in a playful and fun way. With Pouch, all of your outdoor adventures, no matter how rigorous, will be fueled you’ll be snacking happy.
Willow Coffee Company
Serving up Messenger espresso & friendly convos in Oklahoma City
Some thoughts on the project: Willow is the coffeeshop dream come true of Lacy and Hunter Gibbon. This brand needed to encapsulate what they want the shop to be— a welcome place for people to work, hang out with friends, or rest in their time off. This means that it needed to be modern yet warm, approachable yet clean. Complete with T-shirts, stickers, a window decal, menus and shop signage, and a rubber stamp for cups, this branding project has it all making it one of my all-time favs.
If you go to Willow, be sure to order a honey cinnamon latte with oat milk, a personal favorite!
Amahi Ukuleles
A trusted music brand, playfully re-imagined
Some thoughts on the project: Amahi has been around for ages, or 20 years to be exact. As a lover of the instruments they produce I chose to re-brand Amahi in a way that speaks more to their core values - accessibility, friendliness, and the joy of music.
Earthereal
Delicate and sustainable body care