Branding + Packaging + Print
This is a branding design that I created for Amahi Ukuleles, a ukulele company based in Cincinnati, Ohio. The mark is representative of both a palm leaf (to symbolize the Hawaiian islands where ukuleles originally rose to popularity) and a hand that is playing the strings of a ukulele (holding the neck). Amahi is a brand that strives to make ukuleles more accessible to all people, so I also came up with the tagline “ukuleles for everyone” to represent their brand. More than anything, I wanted to create an identity that communicated Amahi’s core values of being accessible, free-spirited, and fun for everyone.
